より詳細な情報
ビジネス・インテリジェンス
Customer Portfolio Analysis Using the SOM
Holmbom, Eklund and Back (2008) 19th Australasian Conference on Information Systems, Christchurch, New Zealand
The purpose of the paper is to illustrate how self-organizing maps can be used for customer portfolio analysis, a category of customer relation management which serves to identify profitable customers to develop marketing strategies. Customer data were provided by a case company. Viscovery SOMine was used to generate the model, which grouped the customers into segments with similar profiles. The segments were subsequently analyzed in relation to product sales information. The model could potentially be used to adjust marketing efforts to increase the profitability of customers.
Facilitating Decision Support in Hospital Emergency Departments: A Process-Oriented Perspective
Ceglowski, Churilov, and Wassertheil (2005), European Conference on Information Systems, Regensburg, Germany
Emergency department treatment processes were identified, and examined with respect to how this treatment process perspective assists in framing optimization of resource utilization, clinical decision making, training and emergency department layout. Viscovery SOMine was used to group patients based on similarity of combination and timing of clinical procedures to determine common clusters of primary patient treatments undertaken in the emergency department.
